Sunday, January 19, 2020
Epic of Beowulf Essay - Beowulf as Anglo-Saxon Hero :: Epic Beowulf herobeo
Beowulf - An Anglo-Saxon Hero A hero is a person of distinguished courage who has outstanding qualities and abilities, who is admired for these having these aspects of their character and also admired for brave and noble acts. An Anglo-Saxon hero is a person who has good leadership qualities, is able and willing to provide people with a sense of security, and is willing to go into danger despite possible harm to themselves. These Anglo-Saxon heroes usually were kings or thanes because they distinguished themselves above others by doing a good for the greater of everyone. This person has to be willing to put their own lives on the line for the benefit of others. There are several heroic characteristics, all of which Beowulf possesses. First of these characteristics is honor. Honor is showing a sense of integrity in oneââ¬â¢s actions. When Beowulf went to the land of the Danes to kill Grendel, he did it not because he wanted money, but because he wanted to help out the Geats. Beowulf felt as if it was the right thing to do since he had been successful in past deeds which he proudly says in lines 321-322, where he says ââ¬Å"They had in remembrance my courage and might. Many had seen me come safe from the conflict,â⬠. Beowulf expected no reward for his action, but rather just being able to ââ¬Å"put another notch in his belt.â⬠Another heroic characteristic, which Beowulf possesses, is bravery. Bravery is being able to go against the odds and possibly risk your life in the process. An example of Beowulf showing bravery is when he goes to slay the dragon even though all his men abandon him. He realizes that the dragon is more powerful than he is, but he will still not back down. In line 1493, he says ââ¬Å"Not one footââ¬â¢s space will I flee from the monster,â⬠thus showing his true bravery by not giving up to the more powerful foe. One more heroic characteristic of Beowulf is his strong sense of duty. This means that he is always devoted to his people, his king, and their security. An example of this is again when he goes to slay the dragon. He has no help, he realizes that the dragon is more powerful, and most importantly, he realizes that he will probably not be returning victorious from this battle.
Saturday, January 11, 2020
Best Friend Comparison
Many people have two best friends that are similar and different in many ways. These similarities are usually in age, attitude, and interests; on the other hand, some of the differences between these two friends can include height, beliefs, goals, ethnicities, cultures, and much more. Some people may not find any similarities or differences in their best friends, and others may find many similarities and differences in their friends.However, I find three distinct similarities and three differences within these similarities between my two best friends Daniella and Ashley, which allows me to see that despite these similarities and differences, they are still my best friends. Both Daniella and Ashley have boyfriends, but both boys are treated differently. Daniella and Ashley both live with their mom, but one house is cleaner then the other. Finally, Daniella and Ashley are both very smart, but one applies this smartness more then the other.My two best friends, Daniella and Ashley have b oyfriend. They both have been in their relationships for about 3 years, and they both met their boyfriends in freshman year of high school. Despite the similarity of both having boyfriends for the same amount of time, they treat their boyfriends differently. Daniella treats every moment with her boyfriend as if it were their last moment together. For example, every weekend, she picks her boyfriend up for a date. On the other hand, Ashley takes her boyfriend for granted.For instance, every other weekend, Ashley's boyfriend will pay for dinner and they never go on any dates. Both of my friends have boy friends, but Daniella treats her boyfriend with more respect than Ashley. In addition, Daniella and Ashley live with both their mom in a house. Daniella and Ashley both live in the same neighborhood as me. However, Daniella keeps her house immaculate. Her house is always clean and everything is in order. For example, her carpets always look brand new. Her bathroom is spotless, and her k itchen has everything organized, with the dishes always put away.Ashley's house looks like a tornado ran through it. Ashley's house is always a disaster. For instance, Ashley always has clothes all over the place and shoes everywhere. Her bathroom is completely disgusting. Her kitchen has filthy dishes all over the place and food on the floor. Her place also smells, unlike Daniella's house. Both of my friends live with both their mom in a house, but Daniella clearly knows how to maintain her home, while Ashley either does not care or does not know how to keep a clean home.Finally, both of my best friends, Daniella and Ashley, are extremely smart. Both of them speak very well and read lots of books daily. Daniella and Ashley usually get through the same book in the same amount of time, which is a 200-300 page book every four to five days. Both of my friends know how to discuss the text and analyze it. However, Daniella applies this talent to her schooling and future goal of becoming an Athletic Director, while Ashley does not apply herself at all. Daniella goes to all her classes and passes them with straight A's and B's.On the other hand, Ashley still, after many years, goes to school, but usually has to repeat her courses because she does not go to class regularly, and she is lazy to do the work. If Ashley did apply himself, I believe she would be the same to Daniella and also doing well in school. Either way, both are smart, but one applies herself, while the other does not. In conclusion, my two best friends Daniella and Ashley share many similarities, but within these similarities, they are both different.Both Daniella and Ashley have boyfriends, live with their mom in a house, and they both are very smart. However, Daniella treats her boyfriend with respect and takes him on dates every weekend, while Ashley never checks in with her boyfriend or buys him gifts or go on dates. Daniella's house is very clean and has everything in order. Her dishes are always clean, and her carpets are spotless, while Ashley's house is disgusting. Her bathroom is filthy, and her dishes are always dirty.Ashley also always has clothes all over her floor as well as shoes throwed everywhere. Finally, Daniella and Ashley are very smart and read a lot, but Daniella applies her smartness to school and future, while Ashley fails to discipline herself to move on with school. Either way, my two best friends may have similarities that differ in many and various ways, but one similarity that has no differences is that they are my best friends, and I care about them equally.
Friday, January 3, 2020
Promotional Mix Marketing And Sales Promotion - 2342 Words
There are six main elements to the promotional mix. These consist of: advertising, personal selling, public relations, sponsorships, direct marketing and sales promotion. Advertising is the promotion of a product or service that attracts the publicââ¬â¢s attention. Examples of advertising include billboards, newspapers, leaflets, magazines, social media etc. Personal selling is when businesses persuade customers to purchase a particular product through their employees. This is usually achieved by providing excellent customer service. Sales promotion is the attraction of customers by using special offers such as discounts and free add-on products. Public relations is using the news to receive good publicity about a company and to create a strong brand image. It is also the act of developing a good relationship with local press agents. Direct marketing is a common type of advertising where a business communicates to itsââ¬â¢ consumers personally, providing them information about their products and services. They can communicate electronically through emails and online bulletins. Sponsorships involves a corporation paying for the costs of a businessââ¬â¢ event while getting recognised. The two companies I will be discussing throughout my essay is Nike, Inc. and Apple. The products I will be focusing on is the iPhone 6 and the Nike Air Max. Nike, Inc. is a clothing, footwear, sportswear and equipment supplier based in the United States and headquartered in Oregon. It is one of the worldââ¬â¢sShow MoreRelatedIntegrated Marketing Communications1456 Words à |à 6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimalRead MorePromotional Mix : Marketing Mix1698 Words à |à 7 PagesThe promotional mix is one of the four sections of the marketing mix, which is in the marketing plan. The marketing mix consists of product, place (distribution), price and promotion. The promotional mix has several components to it, which include advertising, public relations, sales promotion, personal selling, and, in this day and age, social media. The most important concept to learn about the promotional mix is that, no matter how good the product, the price, or the dis tribution of a good orRead MoreEssay on Promotional Mix1255 Words à |à 6 PagesUNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice,Read MoreWii Fit Promotion949 Words à |à 4 PagesPromotion Nintendo knows that it has a unique and attractive product to a wide demographic at an affordable price. To generate the sales and profits that we have forecasted though will require all of the above features to be effectively communicated to our customers. This is where promotion enters the marketing mix. This mix will consist of a blend of personal selling, advertising, sales promotion, public relations, and web site. Our promotional strategy will be based on the Wii Fit target audienceRead MoreUnit 3 p61345 Words à |à 6 PagesDeveloping a marketing mix for a new product or service. In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P s: Product, Price, Place, and Promotion. The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are: â⬠¢ Product â⬠¢ Price â⬠¢ promotion â⬠¢ place These are ideas to consider when marketing a product and shall beRead MoreThe 4p Classification of the Marketing Mix Revisited1201 Words à |à 5 PagesThe 4P s Classification of the Marketing Mix Revisited This article, addresses the prime classifications scheme in marketing, the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix, not only to stimulate conceptual integration and purification of the discipline, but also for meaningful measurement of marketing mix efforts and their effects. Also, managers need a clear classification of all instruments at their disposal in orderRead MoreNike and the Concept of Integrated Marketing Communications894 Words à |à 4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreIce Cream Galore Btec Unit 9924 Words à |à 4 PagesHassan Index * P1 describe the promotional mix used by two selected organisations for a selected product/service * P2 explain the role of promotion within the marketing mix for a selected product/service * P3 explain the role of advertising agencies and the media in the development of a successful promotional campaign * P4 explain the reasons behind the choice of media in a successful promotional campaign P1 The Promotional mix contains out of different elements whoRead MoreBotox: Marketing Mix1437 Words à |à 6 PagesAllergen a floodgate of avenues to maximize its sales and to generate huge volumes of profit. â⬠¢ Botoxââ¬â¢s product caters to high end clients for whom the cost factor may not be a major element. Thus, they can remain in a position to provide high quality, variety and other attractions for promoting the product. Weaknesses â⬠¢ Allergan depends too much on Botox sales. The other products of the company do not have any significant prospects for sales like Botox. â⬠¢ Though lasting for only aRead MoreVirgin s Current Products And Services1598 Words à |à 7 Pageslaunching time. Because Virgin wants the launch to be successful, they make their promotional material be released at the right time to increase awareness and raise the productââ¬â¢s demand. As Virgin wants to enter the broadband market, is using various promotional ways to increase the consumerââ¬â¢s awareness on a mass scale so that their objective of increasing the number of sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting
Thursday, December 26, 2019
Parenting Styles A Parenting Style And Made A New System...
Parents are the major people who affect their childrenââ¬â¢s lives. They raise their children and teach them the rules of life by using a specific parenting style. A parenting style is a psychological concept based on regular strategies that parents use while raising their children. Parenting is a complicated occupation that requires many different skills that work in concert to influence a childââ¬â¢s behavior. Parental responsibilities start after the birth of the first child, and they impact the childââ¬â¢s overall life. Parents usually develop their parenting styles based on their cultures. This situation happened because culture influences familiesââ¬â¢ lives including the way parents socialize their children. At this point, behaviors and actions that are appropriate in one culture might be inappropriate in another culture. Parenting Styles Diane Baumrind was the first one who defined authoritative parenting style and made a new system for classifying parents. Depending on Diana Baumrind s theory (1991) about parenting, she identifies three distinctive parenting styles that cover different parenting techniques worldwide. She named them authoritarian, authoritative, and permissive. Authoritarian parents participate in interactions with their children characterized by low warmth and utilize a strict and harsh discipline style. Authoritative parents participate in interactions with their children characterized by high warmth and utilize non-punitive discipline in which they shareShow MoreRelatedLife and Work of John Bowlby2584 Words à |à 11 Pages even if in slightly attenuated form, and, since it forms part of the ordinary social pattern of most Western communities today [1951], the child who goes to boarding-school will not feel different from other children. Moreover, by relieving the parents of the children for part of the year, it will be possible for some of them to develop more favorable attitudes toward their children during the remainder.[3] He married Ursula Longstaff, herself the daughter of a surgeon, on April 16, 1938, andRead MoreEssay on Virtual Child16751 Words à |à 68 Pagesand intense stimuli. She wakes up often at night in a random manner. You are getting grumpy. How will you deal with this? A: You or your partner will take turns soothing Preslee by rocking and talking softly. 2) Q: As a family with two working parents, what type of daycare will you choose? A: Hire a sitter to care for Preslee in your home. 3) Q: You and your partner need more sleep to keep up with the demands of work and childcare, so what do you do when Preslee wakes up crying at night? A:Read MoreLifespan Essay14430 Words à |à 58 Pagestime, only waking when hungry, cold, or wet. He usually drifts back to sleep toward the end of the feeding. You talk quietly to ARDA during the feeding, making sure ARDA sees your face a great deal of the time. You try to wake ARDA up for some parent-baby interaction time. You dance gently around with him in your arms, and talk or sing out loud. You figure that ARDA needs the sleeping time for brain development so you dont disturb him. A At 0 months: After only a week with ARDA, you canRead MoreFemale Criminality11608 Words à |à 46 Pagessignificantly raises the likelihood of re-offending later in life. As such, an understanding of the differences between the sexes in terms of the reasoning behind their offenses has long been researched. Gross notes that males and females enter the justice system with differing behavioral and emotional needs (Gross, 2009, pp. 84). As such, one can see a basic understanding of the mental differences between men and women that may lead women to have different reasons for committing crimes at an elevated rateRead MoreCase Study148348 Words à |à 594 Pagesin this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by theRead MoreOverview of Hrm93778 Words à |à 376 Pagesand selection) â⬠¢ Human resource development â⬠¢ Compensation and benefits â⬠¢ Safety and health â⬠¢ Employee and labor relations â⬠¢ Records maintaining, etc. â⬠¢ HR research (providing a HR information base, designing and implementing employee communication system). â⬠¢ Interrelationship of HR functions. A. What is human resource management? As we said that HRM is the management of people working in an organization, it is a subject related to human. For simplicity, we can say that it is the management of humansRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins ââ¬âSan Diego State University Timothy A. Judge ââ¬âUniversity of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:
Wednesday, December 18, 2019
Does Playing Mozart to Babies Make Them Smarter Essay
The Mozart Effect Resource Centre website, music educator Don Campbell made the claim that ââ¬Å"classical music has a powerful effect on the intellectual and creative development of children from the very youngest of ages.â⬠(Campbell, n.d.). To critically evaluate this claim a number of sources have been analysed. Through this analysis it was found that the claim cannot be supported by reliable empirical research and that classical music only produces short-term cognitive enhancement. This effect can be achieved by listening to any type of music. The first main theme found in the literature was that listening to classical music such as Mozart produced only short term increased cognitive abilities and did not aid the intellectual development ofâ⬠¦show more contentâ⬠¦However when the two groupââ¬â¢s SAT test scores were compared it was found that there was no significant difference between effects on the cognitive abilities of adolescents. This suggests that listenin g to Mozart only produces short-term increased cognitive abilities. Both these sources refute Don Campbellââ¬â¢s claim that listening to Mozart can have a powerful impact on the creative and intellectual development in children (Taylor Rowe, 2012). Any cognitive enhancement that occurs is normally minimal and is not lasting as it does not show any change in IQ or reasoning ability (Helder, 2014). Helder states that a basic principle showing that learning has occurred is proven by its repeatability. As the ââ¬ËMozart effectââ¬â¢ was considered only to have a short term effect on cognitive abilities of students then it is unlikely that students could repeat what they had been taught any better than without the music as the effect only lasted 10-15 minutes (Helder, 2014). Pietschnig, Voracek and Formann (2010) state that exposure to music stimulates the section of the cortex that is responsible for spatial awareness. However this stimulation does not result in long-term chang e in the intellectual and creative development of humans so therefore this refutes Don Campbells claims (Pietschnig, Voracek Formann, 2010). Sources arguing that listening to Mozart produces only short-term effects onShow MoreRelated The Mozart Effect Essay1250 Words à |à 5 PagesThe Mozart Effect is a study that shows listening to classical music can have positive effects on learning and attitude. This occurrence is called the Mozart Effect, and it has been proven in experiments by many scientists. This research has caused much controversy between believers and nonbelievers, because The Mozart Effect is said to enhance the brain and reasoning; it is also used to reduce stress, depression, or anxiety; it induces relaxation or sleep; and the Mozart Effect activates the bodyRead MoreHow Has Classical Music Changed the World1724 Words à |à 7 Pageshearing the timeless classic sounds of an orchestra or a single instrument playing classical music. Classical music stays the same never evolving to change with the world. There are deep disconnects between classical music and the society we live in. Classical music lives in a conservative space; whereas music of today is contemporary with a beat. Classical music has continued to retreat from our culture. Classical music really does sit in a world all on its own, far away from our current culture. Todayââ¬â¢sRead More Does Classical Music Have an Effect on Infants Brain Development?1857 Words à |à 8 PagesDoes Classical Music Have an Effect on Infants Brain Development? In 1998, Zell Miller, the governor of the state of Georgia, started a new program that distributed free CDs with classical music to the parents of every newborn baby in Georgia. Why did he do this? He certainly was not just trying to be nice and win a political statement; instead, his idea came from a new line of research showing a link between listening to classical music and enhanced brain development in infants. (1) SoRead MoreThe Mozart Effect3416 Words à |à 14 PagesHave you ever hear the old saying ââ¬Å"Mozart makes babies smarterâ⬠? Can a mother simply playing Mozart while the infant sleeps actually increase her babyââ¬â¢s brain function? Well there is now evidence that this once perceived ââ¬Ëold wives taleââ¬â¢ is actually true. The studies done to prove this seemingly bizarre event have deemed it, The Mozart Effect. The Mozart Effect is a set of research results that indicate that listening to Mozarts music may induce a short-term improvement on the performance of certainRead More The Healing Power of Music Essay3135 Words à |à 13 Pagesthe small hospital room knowing that their beloved husband and father would not be with them long. Since it was Christmas Eve, carolers were going through the hospital quietly singing. As they walked past the room singing ââ¬Å"Silent Nightâ⬠, a single tear fell across the comatose manââ¬â¢s cheek. His family stated that after seeing him just lay there all day without moving, that the single tear was his way of telling them goodbye. Ott stated that ââ¬Å"music can go where words cannotâ⬠(Griffen). Research shows thatRead MoreThe Importance of Music in Society Essay1992 Words à |à 8 Pagesmusic is everywhere. But, what is it about music that makes one tap their shoes? Why do people hum their favorite tunes? Especially in the modern age of mu sic when the most popular music makes many people quench. However, music in general, no matter the genre is applicable throughout every aspect of life, whether it be through child development, consumer science, or the effect it has on emotions. From the beginning of mankind there have been make shift instruments, the lullabies sung to young childrenRead MoreThe Power of Music Essay2579 Words à |à 11 PagesThe Power of Music Everyone knows the story of the Piped Piper of Hamelin. He had the ability to hypnotize people with his flute by playing the most enchanting music. But hes just myth, right? No one has the power to charm people with music. Well, youd be surprised. Throughout history, music has always been recognized for its calming and almost hypnotic effects on the human mind, and for its ability to rouse and inspire the spirit. Only recently has science uncovered the truth about musicRead MoreImpact of Science on Society38421 Words à |à 154 Pagescreate in order, always, t o make tomorrow better than today. But how does change operate? What triggers a new invention, a different philosophy, a n altered society? The interactive network of manââ¬â¢s activities links the strangest, most disparate elements, bringing together the m o s t unlikely combinations in unexpected ways t o create a new world. Is there a pattern t o change in different times and separate places in our history? C a n change be forecast? How does society live with perpetual innovationRead MoreImpact of Science on Society38427 Words à |à 154 Pagescreate in order, always, t o make tomorrow better than today. But how does change operate? What triggers a new invention, a different philosophy, a n altered society? The interactive network of manââ¬â¢s activities links the strangest, most disparate elements, bringing together the m o s t unlikely combinations in unexpected ways t o create a new world. Is there a pattern t o change in different times and separate places in our history? C a n change be forecast? How does society live with perpetual innovationRead More_x000C_Introduction to Statistics and Data Analysis355457 Words à |à 1422 Pagesabout numbers; it is about dataââ¬ânumbers in context. It is the context that makes a problem meaningful and something worth considering. For example, exercises that ask students to compute the mean of 10 numbers or to construct a dotplot or boxplot of 20 numbers without context are arithmetic and graphing exercises. They become statistics problems only when a context gives them meaning and allows for interpretation. While this makes for a text that may appear ââ¬Å"wordyâ⬠when compared to traditional mathematics
Tuesday, December 10, 2019
Beverage Management Business Environment â⬠Myassignmenthelp.Com
Question: Discuss About The Food And Beverage Management Business Environment? Answer: Introduction A thorough and careful planning is necessary before establishing a food service business in the competitive business environment. The business plan that has been presented has been designed with the intention to open a new restaurant in the metropolitan area of Auckland. The key areas have been covered in the plan so that the business can be feasible to establish and operate (Agius, 2015). The concept and theme of the new restaurant, a thorough SWOT analysis, sustainable business plan and financial model and service design has been incorporated in this business model. Concept and Theme Since the new restaurant would be located in the vaiduct area of Auckland with people from different cultural backgrounds, a multi-cultural theme would be adopted in the restaurant which could highlight the Kiwis culture. The style and design would basically showcase the friendly and welcoming attitude that is the unique element of the nation.This concept has been selected so that the customers could embrace the inviting environment in spite of the difference in ethnicity (Chen, et al., 2015). The caf model would be adopted in the restaurant so that the customers from all age groups could spend quality time in the soothing ambiance.The main focus would be on customers ranging between 18 years to 45 years since the location is always full of students as well as professionals (Davis, et al., 2013). Description of design and decoration aspects A bright and lively setting would be created in the restaurant so that the customers could enjoy their time in the restaurant. The design would be kept simple yet sophisticated so that all the detailed aspects of the interior decoration could be observed by a viewer. The best quality furnishing items would be used so that the comfort of customers is not compromised. Twoof the outer walls of the restaurant would be made of glass so that the customers could get a clear view of the outside. In order to add a personal touch in the environment, the customers would be allowed to bring their personal coffee mugs so that they could be served in them (de Mattos, Pontes Marietto, 2016) Restaurant FeasibilitySWOTanalysis In order to determine the feasibility of the new restaurant with the refreshing concept, a SWOT analysis has been conducted. The assessment of the strength, weakness, opportunity, threats would help to understand the position of the business in the competitive environment. Strength The main differentiating factor of the restaurant would be its multi-cultural ambiance which would focus on positivity and happiness. The location of the place would enhance the visibility of the business in the marketing and thus it could become the new big thing in New Zealands restaurant industry (Domingo, 2017). Weakness The main weakness is the humble financial back-up with which the business would be initiated. In the prevailing environment, the finding of right restaurant staff would be a challenge. The restaurant would have to establish a solid reputation as quickly as possible. Opportunity The use of technology is limited in the business plan, but it could play a major role in future. The online presence of the business could open new profitability options for the restaurant business (Duru, Ekwe Okpe, 2014). Threat There would be threats in various forms including intense competition, government regulations to meet standard quality of food, turnover of the employees, change in taste of the customers, etc. For the sustainable growth of the business, a regular analysis of the business environment would be necessary (Grekova, et al., 2014). Business Plan As per Mo Chen, the majorareas that must be taken into consideration while devising a business plan includethe business scope, staffing function, marketing and promotion activities. Since there are a large number of entrepreneurs and firms that operate in the restaurant industry, the initial focus of the restaurant could be on offering light snacks like the sandwich, cookies, finger food, etc, and beverages like coffee, tea, juices, soda, cocktails, etc. (Mo Chen, 2016). The high quality of offering and environment would help to create a strong brand name in the industry. With popularity, it could expand its scope of operations. Staffing plan The staffing function is a crucial activity since the restaurant staff would directly interact with the customers. The basic educational background, prior experience in the field and personality assessment would play a key role to select right people for the job. Initially, around 10 people could be recruited excluding the cook and the receptionist based on their skills. The number could increase with time (National Restaurant Association. 2016). Marketing budget The marketing budget would be an integral part of the restaurant plan that would ascertain the business scope and its operations. The budget would be designed after taking into account the advertising, food, beverages, supplies and miscellaneous.The business would be initiated with $ 100,000 to $ 1,20,000. The excel software would be used to handle income and expenses but with time an accounting software would be incorporated into the business model (Silva Perera, 2016). Financing Options Start-up costs and Annual running costs The proper management of the financial aspects of a new business has vital implicationsfor the firm and its existence in the market. The start-up costs of the business would be quite high since a major chunk of money would be spent on the promotional activities, hiring of staff, purchasing of necessary supplies from best suppliers, etc. Since the restaurant would start from a scratch, various financial hurdles would appear in the path of the business. According to Suli, a significant amount of financial resource would be used for the purchaseof licenses and permits, insurance expenditure, remuneration design of the restaurant staff, purchase of kitchen equipment, furniture costs, and the working capital (Suli, 2016). The annual running cost would also pose challenges at the initial business stage until the restaurant would create a solid brand image. Start-up Expenses Legal requirements $ 10,000 Kitchen equipments $ 20000 Safety equipments $ 15,000 Rent advance $ 20,000 Insurance $ 10,000 Stationery items $ 5,000 Decorative items $ 10,000 Advertising costs $ 10,000 Brochure $ 5,000 Cash required $ 7,000 Others $ 8,000 Total start-up Expenses $ 120000 Annual Cost of Running Restaurant Business Stationery $40000 Annual treatment of Water and Equipment $10000 Updating of hazard prevention tools $2000 Advertising and promotion $20000 Annual Rent $80000 Remuneration $60000 Total $222000 Viable financial options Choosing the right financing options can help the restaurant business to tackle challenging market conditions and have a sustaining performance. Owners capital The restaurant owner could put his personal money into the business if he has the financial backing. This is considered to be a good option only when there is sufficient financial resource available to the entrepreneur. This is not very practical since in case the business fails, the owner would be in a poor financial state (Valta, et al., 2015). Traditional small business loan The acquiring of loan for the new restaurant business would be a smart move. The money could be used for any activity relating to the business. A strong credit score would assist the business to acquire the financial support. Crowd-funding This innovative financial option could be used to establish the restaurant business. This model would use the internet to collect significant amount of finance from a large pool of people. It would also help in the promotion of the new business. Service Provision Food and Beverages In the initial stage, the food and beverages that would be offered in the restaurant would be kept simple and light. The items would basically comprise of food items like sandwiches, fish and chips, cookies and pastries, finger food, candies, and beverages like coffee, tea, cocktails, etc. The menu has been designed keeping in mind the current ambiance of the restaurant. The bright and open environment would be complimented by the light and healthy food that would be offered in the restaurant. Gradually the menu would expand based on the feedback of the customers (Duru, Ekwe Okpe, 2014). Restaurant Menu Food Price Beverages Price Egg salad xxx Espresso xxx Simple veg Sandwich xxx Cappuccino xxx Ham Sandwich xxx Caff Latte xxx Plain pork Sandwich xxx Americano xxx Clam roll xxx Fresh-squeezed orange juice xxx Sweet potato bites xxx Apple juice xxx Caprese salad xxx Cranberry juice xxx Pickle chips xxx Strawberry juice xxx Gingered nuts xxx Kiwi Strawberry juice xxx Chocolate Chip Cookies xxx Lemon tea xxx Ginger Cookies xxx Herbal Tea xxx Oatmeal Cookies xxx Green Tea xxx Candies xxx Limeade Punch xxx Vegan pastries xxx Cherry Cocktail xxx Fish Chips xxx Watermelon Cooler xxx Facilities and Layout Design The dining facilities of the restaurant would be kept a bit open so that all the customers would have a sense of privacy. The restaurant layout would include the entrance area, the dining section, restrooms, and a tiny outdoor coffee section. Fresh plants would be decorated in front of the restaurant to create soften the hustle and bustle of outside environment. The other facilities in the restaurant would include free Wifi internet, free secure parking, etc.The simple restaurant layout would help to highlight the small details of the restaurant such as paintings, decorative pots, and crafts (de Mattos, Pontes Marietto, 2016). A large kitchen would be designed so that the food preparation and serving process could be effectively carried out. The storage room would be situated right beside the kitchen for easy access to ingredients. The restaurant layout diagram has been presented below: Since it would be a small start up initially, around 8 to 10 sitting arrangements would be made for the visitors in the inside section. There would be big kitchen section and adjacent to it a storage space would be set. There would be 3 restrooms. There would be separate beverage counter where people could stand and enjoy the outside view. The reception area would be spacious so that the guests could be entertained. Health and Safety aspects Significant importance would be given to the health and safety aspects while opening the restaurant business. As per Davis, et al, the best quality supplies would be procured so that the customers could enjoy the real worth of their money. The staff members would be educated on updated kitchen safety awareness so that the hygiene of the food and beverages would never be compromised (Davis, et al., 2013). Understanding the hazards is crucial to prevent any occurrence of accidents. The fire extinguisher equipment would be located near the kitchen so that it could be used in case of fire. A bell would be located in the dining section so that during emergency situations it could be used. The restaurant would have two exit points for easy evacuation purpose. The diagram below shows that the kitchen model would be aligned with the hazard control model. Any malfunction of the numbered equipments would send a signal to the reception area so that necessary intervention techniques could be adopted to prevent any accidental incidents. The safety area would be directly linked to the alarm model of the restaurant. It would contain fire extinguishers, masks, first-aid kits, manuals, etc which could be used at the time of emergency. The kitchen would also be equipped with fire extinguishers to put out fire. Conclusion The proper planning of restaurant business is crucial since it has a direct relationship with its success or failure. All the vital areas relating to the business operations and financial aspects have been designed after taking into account the current business environment. The quality of the service, food, and ambiance would play a vital role to create a unique brand name for the business and it would help to expand its presence in Auckland. References Agius, R. (2015).Credit management in the Maltese food and beverage distribution industry: an analysis(Master's thesis, University of Malta). Chen, E., Flint, S., Perry, P., Perry, M., Lau, R. (2015). Implementation of non-regulatory food safety management schemes in New Zealand: A survey of the food and beverage industry.Food control,47, 569-576. Davis, B., Lockwood, A., Pantelidis, I., Alcott, P. (2013).Food and beverage management. Routledge. de Mattos, C. E., Pontes, M. D. M., Marietto, M. L. (2016). Food and beverage management: indicators for a new field of studies in Brazil.PODIUM: Sport, Leisure and Tourism Review,5(2), 99-119. Domingo, D. A. (2017). student expectations of food and beverage management education. Duru, A. N., Ekwe, M. C., Okpe, I. I. (2014). Accounts receivable management and corporate performance of companies in the food beverage industry: evidence from Nigeria.European Journal of Accounting Auditing and Finance Research,2(10), 34-47. Grekova, K., Bremmers, H. J., Trienekens, J. H., Kemp, R. G. M., Omta, S. W. F. (2014). Extending environmental management beyond the firm boundaries: An empirical study of Dutch food and beverage firms.International Journal of Production Economics,152, 174-187. Mo, H. E., Chen, N. Y. (2016). A Study of Learning Motivation and Hindering of Getting Licenses for Vocational High School Students of Food and Beverage Management Department in Taiwan.Applied Science and Management Research,3(1), 217-224. National Restaurant Association. (2016).Managefirst+ Exam Prep Access Card: Principles of Food and Beverage Management with Online Test... Voucher. Prentice Hall. Silva, A. M. P. K., Perera, H. A. P. L. (2016). Effect of Working Capital Management on the Performance of Listed Food Beverage Companies in Sri Lanka. Suli, X. I. E. (2016). On the Application of Problem Driven Method in the" Food and Beverage Management" Course.The Guide of Science Education,1, 046. Valta, K., Kosanovic, T., Malamis, D., Moustakas, K., Loizidou, M. (2015). Overview of water usage and wastewater management in the food and beverage industry.Desalination and Water Treatment,53(12), 3335-3347.
Monday, December 2, 2019
The Onset of the Cold War
The Cold War commonly refers to the period of confrontation of the two superpower states ââ¬â United States and the Soviet Union ââ¬â after their successful defeat of the Nazi Germany. Due to the profound social, political and economic discrepancies, both countries sought to prove their military power and capabilities.Advertising We will write a custom essay sample on The Onset of the Cold War specifically for you for only $16.05 $11/page Learn More The tension between the Westernized and communist world led to military confrontation that had a negative impact on other countries involved into the conflict. Though the reasons for military, economic, and ideological discrepancies were clear, no unanimity was presented concerning the origins and the beginning of the Cold War (Sheehan 2003). The majority of historians adhere to the idea that the period of ideological tension dates back to the period after the World War II whereas other scholars agree that its beginning refers to the end of the World War I since the actual tension between the Russian Empire and Western society had already existed since the middle of nineteenth century. The supporters of the Cold War beginning after the World War II argue that the actual conflict relies on the events happened in 30s and 40s of the past century and, therefore, they do not relate directly to earlier periods. In particular, Levering (2002) is definite that the gaps between global, democratic and capitalist visions in a post-war era were the major underpinning for the emerging conflict. In addition, Warner (2011) is also congruent with the arguments and refers to the Cold War period as to the one starting right after the World War II, although different underpinnings are highlighted in terms of origins. In particular, the scholar states, ââ¬Å"Control of strategic raw materials played a key role in the origins and outcome of World War II and continued to be a source of power and pol icy during the Cold Warâ⬠(p. 177). Although ideological influences should not be underestimated, there is evidence in regards to the real political intentions and strategies that undermine peaceful co-existence of two powerful governments. The second viewpoint on the onset of the Cold War also shed lights on different genuine reasons for the conflict. In this, Engerman (2010) suggests, ââ¬Å"both Soviet and American leaders proclaimed the novelty of their respective views of international politics during World War I and the postwar settlementâ⬠(p. 25).Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this respect, the origins of the conflict should be interpreted in a much broader context before analyzing ideological discrepancies between the United States and the Soviet Union. Thus, Russian vision on economic development contradicted liberal and democratic views proclaim ed by the Americans. In addition, historical background proves that 1917 could be regarded as the starting year of ideological intervention and tension between the western and communist societies. With regard to the above-presented debates, the beginning of the Cold War conflict can officially date back to the period after World War II, but the genuine contradictions had developed in the course of the World War I. This is of particular concern to ideological and geopolitical confrontation initiated by the Soviet Union leaders, including Lenin and Stalin. Even during the military actions, the two superpower states strived to win the dominance in terms of military strategies and weapon reserves to take an ideological and economic advantage on the global arena. Therefore, both historical school of thought have partially contributed to the analysis of the origins of the Cold War. Reference List Sheehan, S 2003, The Cold War, Black Rabbit Books, US. Engerman, DC 2010, ââ¬ËIdeology and the Origins of the Cold War, 1917-1962ââ¬â¢, In MP Leffler and OA Westad (Eds), The Cambridge History of the Cold War, Cambridge University Press, Cambridge, pp. 22-43.Advertising We will write a custom essay sample on The Onset of the Cold War specifically for you for only $16.05 $11/page Learn More Levering, RB 2002, Debating the Origins of the Cold War: American and Russian Perspectives. Rowman Littlefield, US. Van Alstein, M. (2009). The meaning of hostile bipolarization: Interpreting the origins of the Cold War. Cold War History, 9(3), 301-319. Warner, G 2011, ââ¬ËThe Cold War in retrospectââ¬â¢, International Affairs, 87, 1, pp. 173-184. This essay on The Onset of the Cold War was written and submitted by user Emelia P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
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